You sell twilight shoots, drone work and multi-crew packages, then schedule them in tools built for haircuts. ShootDeck is built for the actual job — sunset that moves, three call times on one order, and the drive in between.
The listing agent wants a price and a date, not a quote and a phone call. ShootDeck prices from square footage and list price on the way in, recommends by price band, and only offers times a crew can genuinely make — sun and drive time included.
Drag the year. Sunset is computed for this property's coordinates on that date with the same maths the product uses — not a time somebody retypes every spring. Then try sending two operators.
Not a roadmap. Every one of these is in the product today and can be demonstrated on your own catalogue.
Twilight shoots anchor to sunset, not to a clock time. Book one in June and one in December and both land where the light actually is, in the right city, automatically. The maths is NOAA-accurate and agrees to the minute with an independent reference.
Everyone else stores "6:00pm" and hand-edits the calendar four times a year.
A package can put a photographer on site at one, a videographer at half three and a twilight session at seven — each scheduled and blocked independently, each person free the rest of the day. Or one person doing all three, if one person can.
Most booking software models an appointment as one person for one block.
Availability accounts for the drive. Somebody finishing in La Jolla at noon cannot start in Temecula at 12:15, and ShootDeck says so while the agent is still choosing — not at six on the morning of the shoot. It also ranks dates by how little extra driving they cost.
Days and start times are checked against every crew member's real diary — including blocks on their own Google Calendar — while the customer is still choosing. Times that cannot be worked are struck through with the reason. And nobody is ever sent to a shoot they are not cleared for: the skills matrix is enforced by the server, not merely displayed.
Estimated margin per job — crew pay, editing time, mileage from the real addresses. Find the products that look profitable and are not. Owner-only, and it refuses to guess: a job with an unknown cost is reported as unmeasurable, never as free.
Square footage and list price on the way in. The agent sees a real number for their listing, and the tier you would recommend for it — not "from $950".
Booking is where it starts. What makes a media company run is everything after.
Services, tiers, markets, home bases, travel zones, solar offsets, skills and pricing rules are configuration rows. Your clients book at your own address, see your branding, and never meet your software vendor — not in the URL, not in the confirmation email, not in the gallery link they forward to a seller.
ShootDeck came out of a working real estate media company, because the booking software we were paying for could not describe a twilight shoot — and serialised two specialists who should have been shooting at the same time.
Every rule in here exists because a shoot day went wrong once. We run our own company on it. That is the only product testimonial worth anything.
Made by people who shootYour services, your markets, your crew, your sunset. Half an hour, no slide deck.